Thinking for B2B tech marketers who move numbers.

Inference is the B2B tech marketing blog from Mighty & True. Strategy, AI, automation, and pipeline tactics from the team at Mighty & True. No trends. No theory. What's actually working.

Why AI-Built Websites Fall Apart After Page Two And the System That Fixes It
The demo is always the easy part. You prompt Claude Code, it builds something that looks polished. You show it to someone and they're impressed. Then you try to build a second page. Or you come back...
Read article → 7 min read

What's working in B2B tech marketing.

All Marketing Operations Guides & Resources Industry Insights AI & Automation

Is Your Marketing Actually Underperforming (Or Does It Just Need Time)?
Before you kill a marketing program (or let a bad one run too long), use this diagnostic framework to make the right call.
Read article → 6 min read

How to Scale B2B Pipeline Without Adding Headcount
Five practices that close the execution gap and scale pipeline without adding headcount.
Read article → 13 min read

Top 2026 Conferences for B2B Tech Marketers
Your go-to guide for the top tech marketing conferences in 2026 to keep your strategy sharp and your network strong.
Read article → 34 min read

5 ABM moves tech CMOs should make for 2026
ABM that works in 2026. One plan with sales, intent-led journeys, fast content ops, light automation, real account metrics.
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Why Your 2026 AI Strategy Should Include Slowing Down
Most AI advice pushes you to do too much too fast. Here's a more realistic approach for 2026.
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How AI Is Changing the Client-Agency Relationship
Agencies don’t need more meetings—they need better systems. Learn how an "Agency as a System" model (AaaS) can transform client relations...
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Why Tech Marketing Agencies Outperform Generalists
Why tech companies need a specialist agency to move faster, smarter, and drive real performance.
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What Tech CMOs Should Ask Their Search Team About AI Overviews
Google’s latest updates signal a shift that every tech CMO needs to pay attention to. Here's our take.
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What Developers Really Think of Your Marketing
We analyzed 100+ Reddit threads to learn what developers really think about tech marketing. Here's what turns them off—and what earns the...
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Why Slow Agency Turnaround Costs B2B Pipeline
In the world of modern tech marketing, time-to-outcome is the new metric that matters most.
Read article → 2 min read

How to Measure Marketing Value Beyond Quarterly Results
Beyond vanity metrics: How tech marketing teams can build and communicate a strategic impact framework that balances immediate results wi...
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10 Ways to Use NotebookLM for AI Marketing
What makes NotebookLM a game-changer for marketing? Find out how NotebookLM works with your own documents to deliver smarter insights and...
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3 Steps to Help Your Tech Brand Stand Out in a Crowded Market
Struggling to stand out in a crowded market? Discover how strategic differentiation and strong communications can set your brand apart.
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How Deep Research Changes the B2B Buyer Journey
Deep Research is changing how B2B buyers research and buy—learn how to adapt your marketing strategy to stay visible and competitive.
Read article → 6 min read