# Ideas that move the numbers.

Practical thinking for B2B tech CMOs who need to grow pipeline and run a leaner operation. Not trends. Not theory. What's actually working.

Informed by strategies built for technology's leading brands

## What's working in B2B tech marketing.

### Latest Thinking

#### Marketing Operations
**Why AI-Built Websites Fall Apart After Page Two And the System That Fixes It**  
The demo is always the easy part.You prompt Claude Code, it builds something that looks polished. You show it to someone and they're impr...  
[Read article →](/content/insights/blog/why-ai-built-websites-fall-apart-after-page-two-and-the-system-that-fixes-it/index.html)

#### Podcast · Tech Marketing Rewired  
**How 8am Rebuilt Its Go-To-Market For the AI Age with CMO, Nate Skinner**  
Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes...  
[Listen now →](/content/insights/podcast/episode-35-how-8am-rebuilt-its-gotomarket-for-the-ai-age-with-cmo-nate-skinner/index.html)

#### Newsletter · Drag & Drop  
**AI as reviewer, not co-pilot**  
Plus: keyword research built for answer engines, and G2's expanded buyer intent across four platforms.  
[Read edition →](/content/insights/newsletter/ai-as-reviewer-not-co-pilot/index.html)

### Additional Insights

- **Is Your Marketing Actually Underperforming (Or Does It Just Need Time)?**  
Before you kill a marketing program (or let a bad one run too long), use this diagnostic framework to make the right call.  
[Read article →](/content/insights/blog/is-your-marketing-actually-underperforming-or-does-it-just-need-time/index.html)

- **How to Scale B2B Pipeline Without Adding Headcount**  
Five practices that close the execution gap and scale pipeline without adding headcount.  
[Read article →](/content/insights/blog/how-to-scale-b2b-pipeline-without-scaling-headcount-a-signal-based-outbound-playbook/index.html)