Pipeline strategy, AI tools, and what's moving the metrics. Every week.

Practical thinking on demand generation, ABM, automation, and marketing operations. Written for senior B2B tech marketers. No vendor content. No fluff.

Practical thinking for senior marketers

Kevin's Take

Demand gen plays that actually move the funnel. Sourced opportunities, ABM tactics, and conversion frameworks from teams hitting their targets.

The Signal

How leading teams are using AI to cut content creation time, personalize at scale, and eliminate manual work without losing the human touch.

From the Trenches

What's moving pipeline, what's noise, and how to read signals in your data. Market trends, competitive intel, and what actually impacts revenue.

What reads keep coming back for.

AI as reviewer, not co-pilot

Plus: keyword research built for answer engines, and G2's expanded buyer intent across four platforms.

Your product IS the marketing

Plus: building an AI-native paid ads system, and the account blindness most teams miss.

When agents read your content, can you price it?

Plus: prove marketing's revenue impact in 90 days, and what an AI-written email actually costs.

When the first reader of your email is an AI

Plus: G2's Answer Economy report, a Claygent build walkthrough, and how we'd pitch RevOps leaders.

Notion's engineers don't really write code anymore

If your team is still wedging AI into workflows you designed for humans, you're solving the wrong problem.

Efficiency AI is a trap

Plus: how a $6.90 newsletter became a $3M API, and your Couch-to-5K for AI.

Stop selling outputs. Start selling learning velocity.

Why the agency model that worked for 50 years is dying. Here's what replaces it.

Stop using AI to hire fewer people

Efficiency AI vs. Opportunity AI: and why only one compounds over time.

You're Not Overwhelmed. You're Over-tooled.

Why enterprise CMOs are finally walking away from million-dollar platforms.

The time AI saves you isn't the point.

What you build in that space is what separates you from competitors still optimizing.

30 AI Agents in Production. Here's What Actually Breaks.

Plus: 25% of content teams now write for machines, not people.

If you can't build with AI, you can't lead

The uncomfortable gap between CMOs who transform and CMOs who delegate.

LLM traffic is 1%. Stop optimizing for it.

Search still drives half your traffic. Here's what's actually killing your click-through rates.

The end of the "MarTech Stack"

Why we're trading subscription costs for building costs.

The "Human-First" GTM + The AI Arms Race

Why Kris Rudeegraap is rewiring sales, plus a16z’s AI data and our founder’s new tech stack.