Results
This is what it looks like when it works.
Real outcomes for B2B tech marketing teams. Pipeline sourced, meetings booked, campaigns shipped. Not impressions. Revenue.
Aggregate Impact
Numbers that survived the boardroom.
- $-280M+ Pipeline influenced
- -45+ B2B tech brands served
- 3–4 wks From Blueprint to first actions running
Featured Outcomes
Growth delivered. Efficiency proven.
Where we have real results, we show them. Each outcome ties back to pipeline — not vanity metrics.
Security · Zero Trust
Challenge
Brand wasn't breaking through in a crowded zero trust market. Needed a campaign with a distinct point of view.
What We Did
Launched "Zero BS" — a 360° campaign spanning paid media, events, content, and a full website redesign.
- Brand Strategy
- Paid Media
- Events
- Web Redesign
- Contentful
- Figma
Performance
- 2.5× Return on ad spend vs. previous agency
- 110% Increase in website traffic from campaign assets
Security · PAM
Challenge
Needed to break through a technical security category and convert mid-funnel prospects with performance campaigns across multiple markets.
What We Did
Launched integrated media and content campaigns — "Panic-Free PAM" and "Stay Audit Ready" — optimizing creative, copy, and landing pages across US, UK, and AU.
- Paid Media
- Content Strategy
- Landing Pages
- Creative
Conversion
- 121% QoQ increase in conversion rate
- 65% Decrease in cost per lead from launch
Business Continuity · B2B SaaS
Challenge
Paid search campaigns were optimizing for surface-level conversions, not revenue. Attribution gaps made it impossible to know which tactics were actually driving pipeline.
What We Did
Rebuilt attribution from the ground up — standardized UTM tracking, incorporated offline conversions, and shifted budget toward high-revenue campaigns with a rigorous optimization cadence.
- Paid Search
- Attribution
- UTM Strategy
- Reporting
Pipeline
- 2× Increase in paid search opportunities
- 9% MQL to opp rate improvement in month one
What CMOs say after the first quarter.
“Their ability to grow with our team and ensure we have the right resources in place has been a true game changer.”
Dir, Demand Generation · Auctane
“Mighty & True onboarded quickly and immediately brought structure and clarity to our paid media program.”
VP Marketing · HungerRush
“They built a custom AI-driven system that compressed what used to be a months-long process into weeks. Not a shortcut. A smarter way to build.”
VP Marketing · Multi-Product SaaS Scale-up
Industry Experience
80+ B2B tech brands. Five verticals. One focus: pipeline.
We don't fabricate case studies per vertical. Where we have real results, we show them. Where we have experience, we show logos.
SaaS & AI
We've built pipeline for SaaS companies from Series A to public — product-led, sales-led, and everything in between.
Security & Networking
Selling to CISOs and network architects is a different game. We've been in it for over a decade.
Cloud & Infrastructure
Infrastructure buyers want proof, not promises. So do we.
Supply Chain & Logistics
Complex sales cycles, technical buyers, long close times. We know the rhythm.
Hardware & Embedded
Hardware marketing moves slower than software marketing. We make it move faster.
See what we could build for your pipeline.
The Strategic Gap Blueprint is a 45-minute working session. We review your gaps together, then come back with a prioritized plan. Not a generic deck.
Common Questions
What to know about our results.
Are these real client results?
Yes. Every metric on this page comes from actual B2B tech client engagements. Where clients prefer anonymity, we use industry and stage descriptors instead of company names. The numbers are real.
How do you measure pipeline impact?
Mighty & True tracks pipeline sourced (new opportunities created), pipeline influenced (marketing touchpoints on deals), qualified meetings booked, and revenue attributed. We use your CRM as the source of truth, not our own dashboards.
How fast can I expect to see results?
Most engagements produce measurable pipeline impact within 90 days. The speed comes from proven frameworks and automation, not a ramp-up quarter of discovery and hand-holding before anything goes live.
Do you work with companies in my industry?
Mighty & True works exclusively with B2B technology companies: SaaS, security, cloud infrastructure, supply chain tech, and hardware. If you're selling technology to technical buyers, we've likely worked in your space.
What makes your results different from other agencies?
Most agencies report on activity: impressions, clicks, MQLs. Mighty & True reports on outcomes: pipeline sourced, meetings booked, revenue attributed. The difference comes from Flow, our delivery system that combines proven frameworks, AI automation, and senior marketers who understand B2B tech buyers.