We build marketing systems that actually produce pipeline.
Experienced B2B tech marketers using AI and automation to close the gap between strategy and revenue. Watch it run.
m&t-lead-engine — n8n workflow
$ webhook received — /inbound/form-submit
→ parsing payload...
name: Sarah Chen
company: Aether Cloud (Series C · $180M ARR)
role: VP Marketing
→ clay.enrich(company)
headcount: 340 (+22% YoY)
tech_stack: HubSpot, Salesforce, 6sense
growth_signal: Series C closed 45d ago
Pipeline Performance
| Metric | Change |
|---|---|
| Pipeline Velocity | 0% ↑ 12% vs last quarter |
| Acct Engagement | 0 ↑ 23 pts |
| Pipeline Revenue | $0M ↑ $680K sourced this month |
| CAC | $0 ↓ 31% reduction |
Built pipeline for teams at
The CMO Reality
Two pressures. Same quarter. One system that handles both.
Pressure 01 — Growth
The board wants pipeline. Not impressions.
Revenue targets don't care about your brand campaign. CEOs measure pipeline sourced, meetings booked, and deals closed. Every quarter. The pressure doesn't pause.
- 130% of CMOs plan to increase AI spend to accelerate growth
Pressure 02 — Efficiency
The budget won't grow. Unless the results do.
Marketing budgets are at 7.7% of revenue and shrinking. Headcount is frozen. But the board still expects more pipeline, more coverage, and proof that every dollar works.
- 11.8% average marketing budget as % of revenue (Gartner) — down from 9.1%
Same answer to both: a marketing operation that runs on systems, not headcount.
How We Help
Do more without hiring more.
Three services. One goal: more pipeline from the same budget.
- Know exactly where to focus
The strategy isn't the problem. Execution order is. We diagnose which gaps matter and map the shortest path to pipeline.
Positioning · GTM Strategy · ICP Definition · Competitive Analysis · Campaign Planning
Growth Consulting → - Pipeline impact in days, not quarters
Experienced B2B marketers running your programs end-to-end. AI cuts production time so the same budget produces 3× the output.
Account-Based Marketing · Paid Search · Paid Social · Content · Email · Demand Gen
Growth Marketing → - Make marketing run like engineering
AI and automation workflows that kill the manual grind. Your team stops firefighting. Your exec team sees a modern operation.
CRM Optimization · Workflow Automation · AI Integration · Reporting Infrastructure · Flow
Growth Systems →
Results
This is what it looks like when it works.
116% More pipeline sourced in 90 days
ABM + AI-accelerated demand gen. Tracked to sourced opportunities, not influenced.18.5× More qualified meetings
Outbound rebuilt with AI personalization and tighter ICP targeting. Measured by stage progression.348% More content, same team
AI content workflows let the in-house team produce more without adding headcount or agency overhead.